CAPABILITIES
Five formats. One standard.
Validated Lead Group operates five acquisition formats and the networks that feed them. Each format is configured per buyer and runs through the same validation and routing standard before a connection is made.
01 · PAY PER CALL
Pay Per Call
Inbound calls are originated on owned properties and direct media placements, screened against campaign criteria, then connected to a buyer by service category, geography, schedule and capacity.
Buyers with staffed phone coverage who convert on the first conversation — home services operators, franchise systems and licensed financial teams.
A connected call with campaign, source and geography attribution, delivered inside the buyer's configured hours and concurrency limits.
02 · LIVE TRANSFERS
Live Transfers
Callers are pre-qualified against the buyer's stated criteria, then transferred live to a licensed agent or buyer call center with the collected context.
Buyers in regulated categories where a licensed representative must handle the conversation.
A warm transfer with the qualification record attached, subject to buyer availability and transfer acceptance terms.
03 · FIRST-PARTY FORMS
First-Party Forms
Consumers submit an inquiry on an owned property. Fields, qualification logic and disclosure are configured per campaign before the record is routed.
Buyers who work inquiries through a CRM or outbound team and need structured data at intake.
A structured record with source attribution, submitted attributes and the applicable disclosure record.
04 · CLICK LEADS
Click Leads
Intent traffic is routed to buyer destinations with campaign and source parameters preserved through the handoff.
Buyers with their own conversion experience who want to control the funnel after the click.
Routed sessions with full source and campaign attribution for reconciliation.
05 · DATA LEADS
Data Leads
Records are enriched against permitted data sources and evaluated through multiple attribute validation methods before delivery.
Buyers running scaled outbound programs who need volume with attribute-level structure.
Enriched, attribute-validated records delivered by API, webhook or scheduled feed on the buyer's cadence.
06 · NETWORK OPERATIONS
Owned networks, administered in-house.
Campaign management
Campaigns are built, documented and maintained by the group, with criteria and creative requirements stated up front.
Payout administration
Media partner payouts are administered on a stated schedule with campaign-level reporting.
Source oversight
Traffic sources are reviewed against campaign requirements, with corrective action where standards are not met.
Campaign availability, inquiry volume and results vary by category, location, buyer requirements and traffic source.
THE FORMATS AT A GLANCE
One table. Six lines.
Pay Per Call
High-intent inbound calls connected to buyers by service category, geography, schedule and capacity.
Live Transfers
Pre-qualified callers transferred live to licensed agents and buyer call centers.
First-Party Forms
Consumer-submitted inquiries with structured data, source attribution and configurable qualification.
Click Leads
Intent traffic routed to buyer destinations with full source and campaign attribution.
Data Leads
Enriched, attribute-validated records delivered by API, webhook or scheduled feed.
Network Operations
Owned affiliate networks with campaign management, payout administration and source oversight.
Answers, validated.
Yes. Buyers commonly run Pay Per Call alongside first-party forms, with routing and reporting configured separately for each format.
READY WHEN YOU ARE
Build your next performance channel.
Whether you are acquiring customers or connecting media to direct demand, Validated Lead Group is built to support measurable growth.