THE STANDARD
A standard, not a slogan.
The Validated Standard states what the group evaluates before a connection is made, and states the limits of that evaluation. Naming the limit is what makes the claim credible.
PRINCIPLES
Four principles. Applied the same way everywhere.
Clear Source
Every inquiry should have an identifiable campaign and acquisition path.
Relevant Intent
The consumer's request should align with the applicable category.
Structured Routing
Distribution should follow buyer settings, availability and campaign criteria.
Measurable Outcomes
Performance should be reportable and reviewable at the campaign level.
SCOPE
What validation supports, and what it does not.
VALIDATION SUPPORTS
- source, category and geography evaluation
- campaign-criteria alignment before routing
- structured attribution and reporting
- operational accountability across partners
- guarantee a sale, appointment or booked job
- eliminate all fraud, invalid traffic or consumer error
- replace applicable legal or compliance review
- guarantee campaign volume or outcomes
Trust is not claimed. It is Validated.
THE PATH
Validation sits in the middle, never at the end.
First-party intent originates on an owned property or direct media source.
Attributes enriched and evaluated against campaign criteria before routing.
Routed to a participating buyer by category, geography, schedule and capacity.
COMPLIANCE POSTURE
Consent-aware acquisition, documented at the source.
Disclosure at submission
Consumers see the applicable disclosure on the property where the inquiry originates, before it is submitted.
Consent records retained
The consent record is retained with the inquiry and available for buyer review under campaign terms.
Category-specific requirements
Regulated verticals carry additional campaign requirements that partners must meet before traffic is accepted.
Permissible use only
Data sources, including bureau data, are used only where permissible and for permitted purposes.
SOURCE OVERSIGHT
Quality review is a workflow, not a promise.
Onboard
Media partners are reviewed and approved against campaign requirements before traffic is enabled.
Monitor
Source-level performance and disposition information is reviewed on an ongoing basis.
Review
Buyer feedback is reconciled against source data at the campaign level.
Act
Sources that do not meet requirements are paused, corrected or removed from the campaign.
Answers, validated.
The four principles are constant. The specific validation methods vary by campaign and category.
READY WHEN YOU ARE
Build your next performance channel.
Whether you are acquiring customers or connecting media to direct demand, Validated Lead Group is built to support measurable growth.